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Adobe Analytics Advanced Features & Tools

Adobe Analytics

Duration: 2 Days


Formerly SiteCatalyst Advanced Features & Tools training, this two-day course will teach you how to identify and act on important segments on your site by understanding how to use advanced features and tools to create actionable data. You will learn how to create and monitor campaigns in Reports & Analytics. You will also learn how to integrate your Reports & Analytics data with data external to your Web site in order to understand your business from end to end.

Target Audience

This course is designed for experienced Reports & Analytics users, typically administrators and analysts.


Students should attend the Reports & Analytics User Training or have significant experience with Reports & Analytics prior to attending this course.

Course Objective

Reports & Analytics Advanced Features & Tools training opens the doors to complex data analysis and custom reporting techniques. This course dives deep into reporting features, enabling you to receive custom information on visitors and customers. Reports & Analytics experts will help you leverage this powerful tool by providing insight into the following areas:

  • Monitoring and measuring marketing efforts
  • Maximizing Web site activity
  • Understanding and maximizing conversion
  • Segmenting visitors
  • Tailoring development efforts
  • Discovering hidden insights and unique trends
  • Exploring advanced data relationships

Course Outline

Day 1

  • Course Introduction
  • Segmentation Overview
  • Campaign Management
  • Classifications

Day 2

  • Custom Variables and Reports
  • Creating and Combining Multiple Report Suites
  • Server-side and Client-side Data Manipulation
  • Marketing Channels
  • Report Suite and Company Settings

Day 3

  • Report Builder
  • Data Sources
  • Data Connectors

Day 4

  • Advanced Segmentation Tools
  • A/B and Multivariate Testing
  • Taking Action: Avoiding Analysis Paralysis
  • Project: Putting It All Together
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