Manufacturing
Industry leading direct-to-consumer platform with Adobe Experience Cloud
Challenges
- Build a digital presence to promote the brand to customers globally
- Create an industry-first commerce platform to promote direct tyre sales with customers
- Adapt quickly to meet fast-changing consumer market needs
- Reach customers in markets around the world in their native languages
Solutions
- Adobe Experience Cloud
- Adobe Experience Manager
- Adobe Commerce
- Adobe Analytics
Outcomes
- Ability to create campaign pages in less than a week
- Reduced bounce rates from 60% to 35% and nearly doubled the click-through rates
- Increased online presence with a goal of 10% of sales and leads coming from digital
- Streamlines launch of international websites for different markets and languages
- Headless AEM implementation with a reliable API layer on the backend to efficiently deliver the exact experiences customers need, regardless of how and where they access these services
- With the help of Adobe Analytics, identified and removed friction in the online quote journeys and drive product specific insights that helped mitigate sudden drop-offs and increase conversions
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