General Insurance

Leading General Insurer responds to the global pandemic

Challenges

  • Encourage greater self-service for customers through digital channel
  • Understand what customers need to better attract high-value digital customers
  • Respond to fast-changing customer and market needs

Solutions

  • Adobe Experience Manager
  • Adobe Analytics

Outcomes

  • Digital channel is now responsible for 14% of the company’s new customers and 16% of new policies issued
  • Multiple use cases on Adobe Experience Manager – marketing website, online buy journeys, microsites and landing pages
  • Robust integrations of payment gateway, core services with API development on Springboot
  • AMP page development
  • With help of Adobe Analytics, identified and removed friction in the online journeys to control sudden drop-offs and increase conversions

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