Financial Services
Financial Services Leader Reduces Time to Market by 40%
Challenges
- Achieving a highly agile go-to-market approach
- Improving publishing and page load speeds
- Scaling from three products to 30 products on a standalone website
Solutions
- Adobe Experience Manager
- Adobe Analytics
- Adobe Target
Outcomes
- Over 20 products taken to market, each complete with customized consumer journeys, within a month
- Page load speeds reduced from 15 secs to <4 secs, irrespective of changes in traffic, making them one of the fastest digital marketplaces in the industry
- Time taken to update content reduced to 12 mins compared to several days taken earlier, allowing them to create over 130 pages of quality content in just three months
- Highly mature Adobe Analytics implementation – intricate insights right from drop-off reasons and related error codes, number of repeat visits and information about data being submitted
- Ability to convert product landing pages into pre-approved offers – powered by Adobe Target
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