Financial Services

Large Financial Services firm reduces go-to-market timelines by 90%

Challenges

  • Create a mechanism that offers similar content experience across devices
  • Curtail the time taken for SEO recommendations
  • Reduce the time taken to upload content on different digital platforms

Solutions

  • Adobe Experience Cloud
  • Adobe Experience Manager
  • Adobe Analytics
  • Adobe Target

Outcomes

  • Huge reduction in marketing opex costs by consolidating multiple online properties on a single platform
  • Achieves 900% growth in website traffic boosted by faster SEO recommendations
  • Created a content mechanism that helps in reaching customers across devices with a mobile-first approach
  • Increased the number of monthly visitors from 2.5 lakhs to 25 lakhs
  • Created a central repository that reduced go-to-market timeframe by 90%

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